Tiwa Savage …The Future of  Naija Music

Tiwa Savage …The Future of Naija Music

Posted on 01. Oct, 2010 by Pappy Dee in Fashion & Beauty, Fresh Artiste, Naija Studios/DJs, The critic

A few months ago I stumbled a track called Kele Kele by Tiwa Savage !! Instantly I was stunned by the amazing vocal range shown on the track and immediately I had to find out who exactly she was

Tiwa Savage was born and bred in Lagos, Nigeria. She is a Singer/Songwriter signed to SONY USA Record Label. She graduated from the renowned Berklee College of Music in 2007 and has since then been working with music producers in the Industry. Tiwa began her music in the UK touring as a background singer for artists such as Mary J Blige, STING, George Michael , Kelly Clarkson and Spice Girls. She participated in the X-Factor – the British competition that spawned American Idol and made it to the top 24. She has worked with A – list artists such as Fantasia, AKON, Snoop Dogg and Babyface and shared the stage with the likes of Beyonce, Black eyed Peas and 50 Cents. She is world class artist currently working on her album and ready to take the Nigerian Music Industry to the next level.

Savage has an advantage that many singers don’t—her business background. And she’s capitalized on that by majoring in professional music here at Berklee and focusing on music business, songwriting, and music production classes. “It’s helping me now with my band, when we get contracts, when we have to pay people, when we have to be professional in dealing with people,” says Savage. “Sometimes when people see that you’re educated and you know what you’re talking about, they don’t really want to mess with you, swindle you or something.”

Savage has already had a glimpse of the pressures of fame. Last year she participated in X Factor—the British competition that spawned American Idol—and made it to the top 24. The press was trying so hard to find out the results of the competition before it was televised that they were camped out in front of the hotel hoping to catch a glimpse of one of the finaliststiwa “As soon as you wake up there’s a camera crew in front of the hotel, people trying to snap pictures of you in the bathroom,” says Savage. “So we had to disguise our names when we were checking into hotels and restaurants, use Mickey Mouse or Tinker Bell.”

The limelight was difficult to deal with at the time, but Savage thinks it’s prepared her for the realities of the career she’s aiming for. “You have to always realize that people are watching. When I got the bad news that I wasn’t getting through [to the final 12] it was a really painful time. But you still have to learn how to hold that until you get home. Because you don’t want to just let everything out. People admire you and want to see that you’re strong; they don’t want to see you breaking down.”
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Tiwa is now ready to make the step up releasing a brand new album on the Nigerian Market and has been in lagos working hard to promote her upcoming album . She has also completed the video shoot for her single kele kele and the video will be out really soon . From what we heard so far we cannot wait for full release of her album.Watch out for Tiwa she is definitely a star in the making !! Streetnaij say so ..In the meantime enjoy her latest single entitled ‘Ife wa gbono’ (Our love is burning) featuring Leo and produced by mercurial talent that is Sossick !! All I can say is ‘Tiwa o ni baje o ‘

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